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Greeting cards and their writers: an expansive and flexible discussion on Hallmark and its competitors, card ideas, the inside workings of a greeting card company, and the deconstruction and analysis of cards.

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Friday, October 01, 2004

Check out the new magazine that Hallmark is producing. Looks like some good crafty tips! I'll have to buy a copy and give the lowdown on its content.

Tuesday, November 18, 2003

Here's a little bit of history on cards and other information.

Friday, September 19, 2003

In this new technology-driven world, why are't cards catering to the Internet's popularity? There should be a line of cards that incorporate emoticons and IM language. Would it sell?

Monday, May 12, 2003

Do you always look for the Hallmark sign on the back of the card after you read it?

Thursday, April 03, 2003

Welcome everyone! This site is for discussing greeting cards, their content, review, all that good stuff. I'm interested in becoming one of Hallmark's fine creators, and want to know more about the makings of cards before I pursue that goal. Has anybody heard anything about the writers or the company? There's a really good article about Hallmark that describes their brainstorming sessions, specialist writers, and where inspiration comes from. If anyone's interested, I'll tell you where to find it. All ideas are welcome!